Your time never fades.

時間の価値を感じる機会は減っていってる。身の回りで時間を刻むものは沢山あって、Denimもそのひとつ。

そのDenimも、加工や蘊蓄、色落ちの結果で価値が判断されてる。

物にこだわると満たす事に囚われがちだけど、まとう人と過ごす時間を意識的に彩れたら、そこに価値はあるんじゃないか。

Opportunities to appreciate the value of time are decreasing. There are many things around us that mark the passage of time, and denim is one of them.

The value of denim is also judged by the processing, knowledge, and fading of the color.

When you are particular about things, you tend to become trapped in what is satisfying, but if you can consciously add color to the time you spend with the person wearing it, isn’t there value in that?